46-lg.png46-md.png46-sm.pngA recent article on Forbes.com addressed the topic of LinkedIn and the tremendous value in using this platform for business. 

Top 2 Reasons Why Every Employee Should Use Linkedin

January 15, 2014

46-lg.png46-md.png46-sm.pngA recent article on Forbes.com addressed the topic of LinkedIn and the tremendous value in using this platform for business.

It’s pretty simple. By participating on LinkedIn you are guaranteed to see the following results: increased business and increased loyalty.

Check out Forbes rationale for using this social platform:

  1. Increased Visibility for Your Brand:
    LinkedIn’s Best Practices Blog states that “Employees are 70% more likely to engage with your company updates.” When your employees “like” and “share” status updates, they make them visible to their contacts. This is living proof that every employee is a brand ambassador.
  2. 2.Consistent Brand Ambassadors:
    When someone looks at a profile of employees, it not only speaks to their personal brand, but to a business’ brand as well. This is valuable to clients, potential customers, business partners and existing and future employees. It supports competitive advantage.

On a side note: a key advantage of social media is that it has made business more human. The more employees use social media to engage with the brand community, the more connected they become to the company’s identity. Externally, the more human a brand becomes, the easier it is to build emotional connections and trust with customers. TSYS Merchant Solutions’ experts give that note a thumbs up!

Check out the TSYS Merchant Solutions LinkedIn page!

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